How can an app analyze customer transaction data to deliver a more personalized brick-and-mortar shopping experience?  Today we're joined by Wayne Lin, Co-Founder of GetUpside. GetUpside is a D.C.-based, mobile-app tech startup that uses machine learning to provide personalized cash-back offers for everyday purchases, helping their 25 million daily customers save money and get more value for their dollar. Listen along as we discuss personalizing the brick-and-mortar experience, what scaling their app looks like across markets, and how GetUpside is using data to change consumer behavior.