Go-to-market used to be all about the product getting to market. Now, it’s increasingly about connecting with the market and then bridging it back to the product.

The best way to connect to your market: Focus on the story your brand is putting forth.

Geoffrey Moore, is an author, speaker, & advisor best known for Crossing the Chasm and Zone to Win with the latest book being The Infinite Staircase; he is also a partner at Wildcat Venture Partners. We speak about go-to-market, how people are getting the strategy wrong, and what the future holds.

What we discussed:

• Defining go-to-market & pinpointing who owns it
• The 3 Ps: examples of failure
• The future of go-to-market
• Choosing the right go-to-market for the right category

Check out this resource mentioned in the episode:

• MOVE: The 4-Question Go-To-Market Framework

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.