Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided – by those who operate at cloud speed and use cloud-based tools. They are instructing managers how to master those tools and then optimize their digital revenue-generation efforts. Kristin is also the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.

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