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In this video, I’ll talk about how Google Ads Enhanced Conversions works. You’ll learn what data is being used, how it’s matched to users, and how this is different from standard conversion tracking. I’ll explain when Enhanced Conversions improves attribution accuracy, and common mistakes to avoid when using Enhanced Conversions.

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Frequently Asked Questions:

What are Google Ads Enhanced Conversions?

Enhanced Conversions is a feature that improves conversion attribution by securely sending customer data to Google to help match conversions when cookies are not available.

Are Enhanced Conversions required for Smart Bidding?

They are not required, but Google strongly recommends them because better conversion data improves Smart Bidding performance over time.

Does Enhanced Conversions track new users?

No. It does not create new tracking capabilities. It improves matching accuracy for conversions that already occurred but couldn’t be attributed due to cookie or privacy limitations.

Do Enhanced Conversions increase conversions or just reporting accuracy?

They improve reporting accuracy, not actual performance. Better attribution can indirectly improve results by feeding smarter data into automated bidding strategies.
What’s the difference between Enhanced Conversions and offline conversions?

Enhanced Conversions happen automatically at conversion time, while offline conversions require manual or scheduled uploads after a lead is qualified or closed.