In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook).  Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they have collected from first party cookies anymore. Google is now creating a new system that provides better options for them and their services and products. Which in turn will give google ad users even more options with their advertising. Which for many users who are using Facebook and Instagram exclusively it may be time to diversify your ad platforms for your digital marketing. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Episode 221: How Google Ads New Privacy Policy Changes Will Affect Your Ads

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I've got some fresh, hot-off-the-press content for you today. First off, I've got to say sorry for the unexpected break—caught a bit of a bug, but I'm back and better than ever, ready to roll out weekly episodes just for you. And hey, your thoughts mean the world to me, so don't hold back on that feedback, especially for our in-between episodes! Now, let's get into the good stuff. I had this amazing chat with Harrison King, the marketing whiz who's been shaking things up over at All Star Veterinary Clinic. This guy's story is like a rollercoaster—he went from dreaming about video game design to diving headfirst into video editing and social media, and boy, did he make a splash. He crafted this killer business plan that rocketed his folks' vet clinic into the limelight of the digital world. We talked about how he navigated the social media maze, shifting gears from Facebook to Instagram, and then hitting it big with TikTok. His focus on content that educates and inspires led to a client boom at the clinic. Sure, they hit a few snags with ownership changes and sponsorship hiccups, but Harrison's a firm believer in the power of strategic partnerships, even for the little guys. And when I poked around about ROI, he admitted it's tough to pin down the direct effects, but consistency is your best friend when it comes to content and making those social media ads pop. Plus, with folks leaning towards more personal, phone-friendly content, it's time to rethink our approach to production and quality. Wrapping things up, Harrison gave us a peek into the future of social media marketing, talking about TikTok's shopping features and how targeted advertising is shaping up. He's all about planning with purpose and creating content that hits hard. And let's not forget the art of the hook and storytelling—because let's face it, those flashy edits just aren't cutting it anymore. So, that's a wrap on another episode. I'm Brandon Breshears, and I can't wait to share more game-changing conversations with you on the Veterinary Marketing Podcast. Keep pushing the boundaries, keep growing, and let's make a real impact together. Catch you on the next one!

VMP 275: How To Take Veterinary Content Creation To The Next Level With Harrison King

In this episode, I'm the guy behind the mic at the Veterinary Marketing Podcast. I just wrapped up an amazing chat with Esteban Sotomayor, the mastermind running All Pets Hospital Veterinarians in Quito, Ecuador. We really got into the nitty-gritty of what it takes to stand out in the bustling vet scene over there, and let me tell you, Esteban's insights are pure gold. I can't wait to share with you all the smart strategies and deep dives into the world of veterinary marketing that we covered. Ecuador's vet market is something else, with more than 700 clinics in Quito alone! Esteban shared how he's making waves by doing things differently. He's got this killer approach to bringing in and keeping top-notch talent by giving vet students real-world experience and then making sure they stick around by keeping the job fresh and exciting. And when it comes to marketing, he's all about that premium client experience – think short wait times, spotless facilities, and a personal touch that makes all the difference. Plus, he's got social media down to an art, using Instagram to show off just how great his clinic is. Esteban's also big on learning from the best, taking cues from Disney to up his communication and client service game. He's a pro at understanding his clientele, using tools like WhatsApp to keep the conversation flowing, and he knows the importance of aligning his brand with what pet owners are looking for. We even talked about how these strategies aren't just for Ecuador – they're universal. Your team is your brand's biggest cheerleader, and getting that client-practice fit just right is key. I'm already looking forward to catching up with Esteban again to dive even deeper. Thanks for tuning in, and I hope you're as pumped as I am to put these insights into action. Keep an ear out for more episodes where we'll continue to explore the ins and outs of veterinary marketing. Catch you next time!

VMP 274: Esteban Sotomayor Reveals How Veterinary Practices Can Stand Out in a Highly Competitive Market

In this episode, I've got to tell you about this amazing chat I had with Derral Eves. If you haven't heard of him, he's the genius who's been helping YouTube stars like Mr. Beast become household names, and he's the brains behind Vid Summit. We got together to talk about something I'm super passionate about: leveraging YouTube for local businesses, especially for my fellow vets out there. And before we jump in, a huge thanks to WhiteSpark and CallRail for supporting our show and helping businesses shine with local SEO and call tracking. Now, let me tell you about Derral's journey. This guy started his digital marketing agency way back in '99 and pivoted to YouTube when it was just a fledgling platform in 2005. He's not just a marketing whiz; he's also a dad to five kids down in southern Utah. His personal story is a testament to how YouTube can revolutionize the way we build audiences and make money. In our conversation, Derral dropped some serious knowledge about the unique advantages YouTube has over other platforms like TikTok. We're talking about real revenue and engagement potential here. He shared stories of success from all kinds of niches, proving that no matter how specialized your interest is, there's room for you on YouTube. For us in the veterinary field, this is golden. I even shared how Dr. Cody Gillman's YouTube channel skyrocketed to 60,000 subscribers, boosting his practice and making it a magnet for young talent in the industry. Derral's parting wisdom? Focus on your passion, not just the views. Whether you're starting a new channel or building on an existing one, clarity and consistency are your best friends. And don't worry about being too niche – it's all about finding your unique specialty and owning it. Remember to check your YouTube data now and then, but don't obsess over it. Keep an eye on metrics like click-through rates and viewer behavior post-video to keep improving your content. Wrapping up, I'm just blown away by the potential YouTube has for vets and local businesses. It's not just about growing your practice; it's about building a community and sharing your passion with the world. So, if you're a vet looking to make a mark, or you're just starting out, consider this your sign to dive into video marketing on YouTube. It could be the best move you make for your business. Thanks for tuning in, and I can't wait to see where your YouTube journey takes you!

VMP 273: Derral Eves Shares Why YouTube May Be the Ultimate Secret Weapon for Veterinary Practice

In this episode of the Veterinary Marketing Podcast, I, Brandon Breshears, had the pleasure of discussing quiz funnels with the brilliant Ryan Levesque, the mastermind behind the Ask Method and co-founder of Bucket.io. In our latest episode, we dove headfirst into the world of quiz funnels, and let me tell you, it's a game-changer for how we do marketing in the veterinary field. Ryan's a big deal in the marketing world, and he's got this killer strategy that's all about asking the right questions to really get what your clients need. It's not just about pushing products or services; it's about figuring out what's going on with your clients and how you can help them best. With quiz funnels, we're talking about sparking a conversation with potential clients, getting to know their specific needs, and crafting marketing messages that hit home for them. And then there's Bucket.io—this platform is like the Swiss Army knife for creating quiz funnels. Ryan walked us through how it uses AI to make the whole process a breeze and fits right in with the tech you're already using. It's perfect for us in the vet industry because it helps us make quizzes that are spot-on for what our clients are dealing with, like helping them prep for tough stuff like euthanasia appointments or figuring out the best wellness plans for their pets. So, a huge shout-out to Ryan for sharing his wisdom with us. If you're itching to get into the nitty-gritty of the Ask Method or want to start crafting your own quiz funnels with Bucket.io, definitely check out askmethod.com or bucket.io. And don't forget to follow Ryan for the latest tips and tricks. Remember, folks, integrating quiz funnels into your marketing mix can totally transform how you connect with clients. It's all about that personal touch and really understanding what your clients are after. With the right approach and tools, you're not just attracting clients—you're building a community of loyal fans for your practice. Thanks for tuning in, and I can't wait to share more marketing gems with you on the Veterinary Marketing Podcast. Catch you next time!

VMP 272: Ryan Levesque Shares How To Use Quiz Funnels For Your Veterinary Practice

In today's episode, I'm super pumped to chat about the wild world of social media and how it's shaking up the game for vet marketing. I had an awesome talk with Cheyanne Flerx, who's pretty much a wizard when it comes to all things social media in our industry. We're diving into the big shifts in how folks are scrolling through their feeds and what that means for your practice. It's all about getting savvy with creating content that grabs attention and making the most of AI to keep things fresh and engaging.  Now, let's talk content—because it's king, queen, and the entire royal court in social media land. With platforms like TikTok setting the pace, we've got to step up our game. It's not just about being seen; it's about making a real connection with pet parents through videos that tug at the heartstrings. And let's not forget the importance of really knowing who you're talking to. It's not just throwing posts out there and hoping for the best. It's crafting the kind of content that speaks directly to your audience, building a community that looks to you not just for vet services, but for a connection to a bigger pet-loving family.  We also got into the nitty-gritty of using Instagram for reaching folks right in your backyard and how even a little bit of ad spend can go a long way. Plus, Cheyanne introduced Vet Vibes Hub, which is a total game-changer for keeping your social media on point without burning out. And, because we're all about growth, we covered the importance of stepping back, reviewing what's working, and doubling down on those strategies. Cheyanne's big on making sure your content has that personal touch—no more cookie-cutter posts! Vet Vibes Media is all about helping you keep it real and branded.  Wrapping things up, we're inviting you to jump into the Vet Vibes Hub and catch more insights on the Veterinary Social Media Podcast. This social media journey is a marathon, not a sprint, but with the right tools and a solid plan, you're going to cross that finish line with a bunch of new pet-owner pals cheering you on. So, stay tuned, keep learning, and let's crush it in the digital space together. Catch you next time on the Veterinary Marketing Podcast!

Episode 221: How Google Ads New Privacy Policy Changes Will Affect Your Ads

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