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Braxton Critcher and Brian Walker discuss crucial updates from AAPEX in Las Vegas about Google’s new verification requirements for local business ads. Brian explains the intricacies of Local Service Ads (LSA) and how they differ from traditional pay-per-click ads, emphasizing the importance of being a verified business to access these ads. They delve into businesses' need to start the verification process before the November 21st deadline to avoid disrupting their ad services.

00:00 Local service ads dominate search results.

04:54 Misunderstandings occur over the shop's specialization focus.

08:50 Verification could take days, risking service interruption.

10:09 Adopt early to gain leads before the competition.

13:39 Calculate the cost of local service ads with Google.