The never-ending unpredictability of the world reveals how we are unable to create systems that determine with accuracy what will happen.

Why?

Because us humans have imperfect perceptions, memories and cognitive functions. To fill the imperfect gaps we rely on beliefs and heuristics to make decisions.

The thing is, because we keep convincing ourselves that we are thoroughly logical, we'll go to great lengths to attribute past actions to clear thinking.

Our obsession with finding 'big data' underlines this problem. 

Do subscribe to this channel now so you don't miss out on future updates, and visit www.wordimagedesign.com to learn more.