Piyush Pandey, Chairman of Global Creative at Ogilvy, features in a freewheeling chat with Mint editor in chief Sruthijith KK in this episode of The Sketch. He talks about his creative process, how the advertising industry is adapting to digitisation, and why he's not afraid of making ads on sensitive topics.

How great ads get made, with Piyush Pandey

In this new podcast, Mint Editor-In-Chief Sruthijith KK speaks to business leaders about the methods, motivations and influences that shape them. These wide-ranging conversations are meant to help us understand the world of their work but also a bit about who they are and what makes them tick. In short, a sketch.

This is a Mint production, brought to you by HT Smartcast.

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Management

In this new podcast, Mint Editor-In-Chief Sruthijith KK speaks to business leaders about the methods, motivations and influences that shape them. These wide-ranging conversations are meant to help us understand the world of their work but also a bit about who they are and what makes them tick. In short, a sketch. This is a Mint production, brought to you by HT Smartcast.

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How great ads get made, with Piyush Pandey

How great ads get made, with Piyush Pandey