In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Peter E. Cohan, author of the book 'Great Demo,' about the importance of effective software demonstrations. 

In this coffee talk conversation, the group discusses the expectations of buyers when they request a demo and the negative effects of 'show up and throw up' demos. The dialogue emphasizes the need for vision generation demos that focus on the prospect's pain and desired outcomes. The discussion also highlights the importance of collaboration between sales and pre-sales teams and the value of discovery in uncovering tangible elements of value.