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How Groovy Peach Built their $2M Piercing Studio (and Almost No Regulations) - Lindsey & Hailey
From an 80-square-foot room to three thriving locations, Lindsey and Hailey of Groovy Peach Piercing Co share how they built a modern, family-friendly piercing studio that’s changing the industry in Utah. In this episode of the Where To Get Started Podcast, they reveal how a single nose piercing turned into a $2M+ bootstrapped business focused on safety, training, and unforgettable client experiences.
They break down the realities of the piercing industry, from minimal regulation and questionable “certification” courses to what it really takes to deliver safe, high-quality piercings at scale. You’ll learn how they designed a welcoming, kid-friendly studio vibe, built a rigorous in-house apprenticeship program instead of relying on quick 3-day trainings, and used simple but powerful systems (like Kanban inventory) to handle growth across multiple locations. If you’ve ever wondered how to start a piercing studio—or any service-based, brick-and-mortar business—this conversation is a practical, honest roadmap.
Why the piercing industry is far less regulated than most people realize—and how Groovy Peach sets a higher standard anyway.
How Lindsey and Hailey bootstrapped Groovy Peach Piercing Co to multi-location, seven-figure revenue with no outside investors.
The paid, structured apprenticeship model they created to replace expensive, low-value “crash course” trainings.
How they turn a first piercing (especially for kids) into a core memory through intentional, high-touch client experience.
Comment with your biggest takeaway from Lindsey and Hailey’s story, hit like if this helped you, and subscribe to Where To Get Started for more real-world founder journeys.
Lindsey and Hailey are the co-founders of Groovy Peach Piercing Co, a women-led piercing studio brand with locations in Orem, South Jordan, and Bountiful, Utah. Combining healthcare, tech, and design backgrounds, they’ve built a piercing studio known for its safety standards, immersive brand experience, and robust in-house training for professional piercers.
#piercingstudio #smallbusiness #womeninbusiness #entrepreneurship #WhereToGetStarted
#piercingstudio #smallbusinessowners #womenentrepreneurs #bodypiercing #WhereToGetStarted
Check out our socials & more:
TikTok: / wheretogetstarted
Instagram: / wheretogetstarted
Website: https://www.where2getstarted.com
Disclaimer
This podcast is for informational purposes only and should not be considered legal advice or official direction for topics or discussions within this episode. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. This podcast is not intended to replace professional advice.
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By Colton Crump & Tyler CrumpFrom an 80-square-foot room to three thriving locations, Lindsey and Hailey of Groovy Peach Piercing Co share how they built a modern, family-friendly piercing studio that’s changing the industry in Utah. In this episode of the Where To Get Started Podcast, they reveal how a single nose piercing turned into a $2M+ bootstrapped business focused on safety, training, and unforgettable client experiences.
They break down the realities of the piercing industry, from minimal regulation and questionable “certification” courses to what it really takes to deliver safe, high-quality piercings at scale. You’ll learn how they designed a welcoming, kid-friendly studio vibe, built a rigorous in-house apprenticeship program instead of relying on quick 3-day trainings, and used simple but powerful systems (like Kanban inventory) to handle growth across multiple locations. If you’ve ever wondered how to start a piercing studio—or any service-based, brick-and-mortar business—this conversation is a practical, honest roadmap.
Why the piercing industry is far less regulated than most people realize—and how Groovy Peach sets a higher standard anyway.
How Lindsey and Hailey bootstrapped Groovy Peach Piercing Co to multi-location, seven-figure revenue with no outside investors.
The paid, structured apprenticeship model they created to replace expensive, low-value “crash course” trainings.
How they turn a first piercing (especially for kids) into a core memory through intentional, high-touch client experience.
Comment with your biggest takeaway from Lindsey and Hailey’s story, hit like if this helped you, and subscribe to Where To Get Started for more real-world founder journeys.
Lindsey and Hailey are the co-founders of Groovy Peach Piercing Co, a women-led piercing studio brand with locations in Orem, South Jordan, and Bountiful, Utah. Combining healthcare, tech, and design backgrounds, they’ve built a piercing studio known for its safety standards, immersive brand experience, and robust in-house training for professional piercers.
#piercingstudio #smallbusiness #womeninbusiness #entrepreneurship #WhereToGetStarted
#piercingstudio #smallbusinessowners #womenentrepreneurs #bodypiercing #WhereToGetStarted
Check out our socials & more:
TikTok: / wheretogetstarted
Instagram: / wheretogetstarted
Website: https://www.where2getstarted.com
Disclaimer
This podcast is for informational purposes only and should not be considered legal advice or official direction for topics or discussions within this episode. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. This podcast is not intended to replace professional advice.