Yemi Atanda, Group Head of ePayments at Guaranty Trust Bank (GTB), takes us behind the scenes of GTB 737, GTB's wildly successful USSD service.

Yemi shares the origin of 737, from how they selected the specific numbers 737, to usage trends, to the wildly successful mass marketing campaign that helped introduce the financial product to everyday Nigerians.

Yemi Atanda, Group Head of ePayments at Guaranty Trust Bank (GTB), takes us behind the scenes of GTB 737, GTB's wildly successful USSD service. Yemi shares the origin of 737, from how they selected the specific numbers 737, to usage trends, to the wildly successful mass marketing campaign that helped introduce the financial product to everyday Nigerians.

How GTB 737 became one of Nigeria's largest USSD brands

Financial technology in Africa is changing at an accelerating rate, and with it, the very nature of business on the continent. As one of the largest payments companies in Africa, the Paystack team is constantly speaking to teams doing amazing work all over the continent. The Decode Fintech Podcast allows us to hit "record" and share what we're learning!

We'll be speaking with a broad range of players from across the African fintech ecosystem, from startup founders, to bankers, to the folks who run the card networks, to regulators, and many others.

Tune in as the people building Africa’s financial infrastructure share what they’re seeing on the frontlines — what’s working, what’s not, and what’s next.

Business

Entrepreneurship

Technology

History

Financial technology in Africa is changing at an accelerating rate, and with it, the very nature of business on the continent. As one of the largest payments companies in Africa, the Paystack team is constantly speaking to teams doing amazing work all over the continent. The Decode Fintech Podcast allows us to hit "record" and share what we're learning! We'll be speaking with a broad range of players from across the African fintech ecosystem, from startup founders, to bankers, to the folks who run the card networks, to regulators, and many others. Tune in as the people building Africa’s financial infrastructure share what they’re seeing on the frontlines — what’s working, what’s not, and what’s next.

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How GTB 737 became one of Nigeria's largest USSD brands

How GTB 737 became one of Nigeria's largest USSD brands