Justin Wiesehan is a self-proclaimed snackaholic. But when he started to count his macros in his quest to eat healthier, he found the better-for-you snacks lacking the flavor and crunch that he loved. His quest to solve that problem led him to launch HA! A Healthier Alternative, which is line-up of salty snacks that offer 11 grams of protein and 140 calories. I sat down with Justin to learn more about the journey of launching HA! and his plans for the business in the years ahead.