What do you want your legacy to be?

I recorded this episode on February 5th, which is a very meaningful day for me. It’s my mom’s birthday.

My mom passed away in 2003 at the age of 54 after losing a battle with melanoma cancer.

On her birthday, I get messages from friends and family, and it’s a chance for all of us to think back and reminisce about all the great memories we’ve created together.

Even though she’s no longer with us, my mom is still a very important part of my life and my family’s lives. The impact she made on the world will continue to resonate for many years to come.

And it got me thinking about the importance of legacy.

Way too often, we get caught up in the little things, especially when we’re talking about business. We get so overwhelmed by the thought of making money, which usually means we can’t focus on the big picture.

For me, defining what I want my business legacy to be made a huge impact on my approach to business and even everyday life. 

And I think it could for you too. So stick around!

Key Takeaways:

• Remembering my mom on her birthday (0:53)
• The importance of building a legacy (4:33)
• Building a legacy in the age of social media (7:14)
• The moment I first realized what my legacy is (9:31)
• Why I love sharing performance marketing secrets (12:11)
• What is my business legacy as a performance marketer? (16:05)
• What I hope to achieve with my legacy (26:01)
• How to start building your legacy (28:18)

Additional Resources:

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