What does it take to turn simple food posts into a real brand built on millions of views, restaurant impact, and consistent creativity?

In this episode of Upward & Onward, I sit down with Nick Perkins (Perks Eats) to talk about how he built a food brand using only his iPhone, how his videos help restaurants succeed, and what creators should focus on if they want real growth.

In this conversation we cover:

• How Perks Eats grew his page from a hobby into a business

• The impact food creators can have on small restaurants

• What actually makes a video perform well

• How he thinks about hooks, retention, and analytics

• What metrics matter most for creators

• Staying consistent and avoiding burnout

• His favorite foods, dream collabs, and behind-the-scenes stories