Create The Life You Want

How He Built a Million-Dollar Pool Business


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In this episode of “Create the Life You Want,” host Jeremy Ames sits down with Werner Bartels, an entrepreneur with a remarkable story. Werner’s journey began in 2007 when he left a secure corporate job in IT to pursue business ownership, buying a residential pool contracting business in Kansas City — just six months before the housing market crash and ensuing recession. Facing a drastic 90% drop in pool sales, Werner had to make tough decisions, pivot his business, and dive into the commercial pool market to stay afloat. Throughout the conversation, Werner shares valuable insights about surviving financial downturns, his experiences with family-owned business dynamics, the importance of having backup capital, and how he transitioned from residential to high-value commercial pool projects. 

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Guidant Financial, sponsor of "Create the Life You Want," is America's leading provider of Rollovers for Business Startups (ROBS). Since 2003, Guidant has assisted over 30,000 small businesses across the U.S. in securing funding to start or grow their companies. With a strong focus on building the American entrepreneurial dream, Guidant Financial offers the tools and resources needed to launch a successful business.

Learn more about Guidant: ⁠https://www.guidantfinancial.com⁠

Follow Jeremy on LinkedIn: ⁠https://www.linkedin.com/in/jeremyamesentrepreneur 

Visit Jeremy's website: ⁠https://www.jeremyames.com ⁠

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Create The Life You WantBy Jeremy Ames