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Hey Friends,

Thank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQBAR. IQBAR is a plant-based protein bar company for your brain and body.

We discuss:

* Why he started a brain food company

* Product formulations and testings

* How he leveraged Harvard and Boston University for his Indiegogo campaign

* How he got into conventional grocery

* Expanding into different sales channels

* His approach to fundraising & much more

Thanks for listening!

This episode of The Consumer VC is brought to you by aVenture - venture capital for everyone.

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Disclosures: aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.

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