What happens when a young finance graduate walks into a struggling 38-year-old flower shop… and sees opportunity where everyone else sees decline?

In this episode, Guy Coffey sits down with Michael Jacobson, founder of The French Florist, to unpack how he:

• Took over a $300K legacy flower shop
• Scaled it to nearly $10 million at one location
• Built proprietary tech and supply chain advantages
• Created a franchise system that can double or triple revenue overnight
• Is transforming a fragmented $19B industry. 

This is not just a story about flowers.

It’s about:

• Industry disruption
• Franchise strategy
• Systems thinking
• Building a values-driven company
• And scaling without losing purpose

If you’re an emerging franchise founder, this episode is packed with insight.

Timestamps:

[00:00:00] - Franchise Leadership: Why 1+1 Equals 3

[00:01:00] - Leaving Corporate to Buy a Small Business

[00:06:00] - Disrupting the $19B Floral Industry

[00:09:00] - 1-800-Flowers & the Broken Commission Model

[00:10:00] - Scaling a Flower Shop to $10M Revenue

[00:16:00] - Franchise Model vs. Tech Licensing Strategy

[00:21:30] - Acquisition Strategy: Triple Revenue Fast

[00:33:00] - Building a High-Performance Franchise Culture

[00:43:00] - Customer Experience: Sell Emotion, Not Flowers


 Connect with Michael

Email: [email protected] 

Website: https://www.frenchflorist.com/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey