You’re not “lazy”—you’re just missing a system. Kyle Paterson walks through the client engine that makes entrepreneurship real.In this episode, Vin and Shane sit down with Kyle Paterson, a NYC marketing agency owner who works with high net worth clients, to break down what actually moves the needle when you’re transitioning into entrepreneurship and building a real pipeline without relying on luck.You’ll learn how to:1. Build an organic client engine, especially through LinkedIn, instead of begging for replies in cold inboxes2. Use content as a funnel so people warm up to you before the sales call3. Stop overthinking production and still get results, useful beats fancy4. Post with a cadence that doesn’t kill your reach, yes, that’s a thing on LinkedIn5. Think about marketing like bell curves so you’re not overcommitted to tactics that are dying6.Redefine success and build a 1% life without needing millions in the bankThis episode is for you if:1. You want to get into entrepreneurship but feel stuck at the “how do I start?” stage2. You’re trying to land higher-quality clients, B2B or high-ticket3. You’ve tried cold outreach and it feels like pushing a boulder uphill4. You know you should build a personal brand but you’re not sure what to post or why it worksIf you’ve been looking for a clearer, more realistic path to clients and momentum, this one is worth your time. Press play and steal Kyle’s playbook.CATCH HIM HEREKyle on LinkedIn: https://www.linkedin.com/in/kylepatersonnyc/Fractional OS on LinkedIn: https://www.linkedin.com/company/fractional-os/Fractional OS website: https://becomefractional.com/Enspire Brands on LinkedIn: https://www.linkedin.com/company/enspirebrands/Enspire Brands website: https://www.enspirebrands.com/Business email: [email protected] on YouTube: https://www.youtube.com/@KylePatersontubeTimestamps00:00 Intro01:10 Meet Kyle and the “never had a job” background03:30 From zero to running a marketing agency in NYC06:20 Who he works with and what high net worth clients value10:40 Early client acquisition and what broke with cold outreach15:00 Why he shifted to organic content and why LinkedIn keeps winning20:30 LinkedIn video as a goldmine and how the algorithm behaves27:20 Why content doesn’t need fancy editing to convert29:40 Nurture and funnel, turning attention into inbound leads31:40 The bell curve framework for marketing channels36:30 The 1% life mindset and why you don’t need millions39:00 OutroSTAY CONNECTED:https://www.instagram.com/the1percent_podcast/ https://www.facebook.com/the1percentpodcast/http://tiktok.com/@the1percent_podcastPodcastWANT TO CONNECT TO OUR HOST?VinEmail: Vincentinfante.lifeInstagram: https://www.instagram.com/vin.infante/ShaneEmail: [email protected] ON OTHER SITESSpotify: https://bit.ly/3HtT10CApple Podcast: https://bit.ly/3HtT10C