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How Healthcare UX Gets Done Right (When AI Is Building Everything Wrong)
What happens when vibe coders skip user research? You build the wrong thing ā fast. Dave Powell, Director of UX at QGenda, shares how his team does real usability work inside one of the most complex, HIPAA-restricted industries in the world.
From Figma prototypes shown to hospital staff before a single line of code is written, to the moment a "warm" customer meeting turned ice cold ā this is what serious enterprise UX actually looks like.
šļø Guest: Dave Powell, Director of User Experience @ QGenda
š„ Industry: Healthcare SaaS | Enterprise UX | B2B Product Design
ā±ļø Timestamps
0:00 - Intro: Why AI made user research more urgent, not less
1:14 - Dave's background: 8 years fixing healthcare's broken software
1:53 - "Every piece of software they touch doesn't work for them"
2:01 - Why healthcare usability testing is uniquely hard (HIPAA, secure networks, union rules)
4:42 - How Dave navigates access: CX teams as research liaisons
6:22 - The prototype-before-code workflow that makes customers feel heard
7:04 - Piggybacking on CX calls to run usability sessions
8:18 - When listening turns into hard business commitments (not flowery promises)
9:00 - Dave's hiring philosophy: designers who understand humans first
9:36 - "We have a captive audience" ā why tolerability matters in enterprise
10:17 - How AI and vibe coding are reshaping UX & product roles
12:56 - Two-phase prototyping: solutioning vs. high-fidelity component work
13:30 - Why enterprise complexity is hard to vibe code your way through
14:54 - "Prototyping with live ammunition" ā the danger of skipping validation
16:39 - Customer story: when a warm reception turned into a cold landing
18:16 - Dave's usability toolkit: Maze, Pendo, Google Forms & in-house polling
19:01 - Magic wand question: the one human data point Dave wishes he could measure
20:00 - Closing thoughts: why understanding users is the skill AI can't replace
š If you enjoyed this episode:
ā Like & subscribe for weekly conversations with UX and product leaders
ā Share with a product designer or researcher on your team
UXResearch #HealthcareUX #ProductDesign #VibeCoding #UserTesting #QGenda #EnterpriseUX #AIProduct #UXUI #SaaSDesign
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By Lihong HickenWhat happens when vibe coders skip user research? You build the wrong thing ā fast. Dave Powell, Director of UX at QGenda, shares how his team does real usability work inside one of the most complex, HIPAA-restricted industries in the world.
From Figma prototypes shown to hospital staff before a single line of code is written, to the moment a "warm" customer meeting turned ice cold ā this is what serious enterprise UX actually looks like.
šļø Guest: Dave Powell, Director of User Experience @ QGenda
š„ Industry: Healthcare SaaS | Enterprise UX | B2B Product Design
ā±ļø Timestamps
0:00 - Intro: Why AI made user research more urgent, not less
1:14 - Dave's background: 8 years fixing healthcare's broken software
1:53 - "Every piece of software they touch doesn't work for them"
2:01 - Why healthcare usability testing is uniquely hard (HIPAA, secure networks, union rules)
4:42 - How Dave navigates access: CX teams as research liaisons
6:22 - The prototype-before-code workflow that makes customers feel heard
7:04 - Piggybacking on CX calls to run usability sessions
8:18 - When listening turns into hard business commitments (not flowery promises)
9:00 - Dave's hiring philosophy: designers who understand humans first
9:36 - "We have a captive audience" ā why tolerability matters in enterprise
10:17 - How AI and vibe coding are reshaping UX & product roles
12:56 - Two-phase prototyping: solutioning vs. high-fidelity component work
13:30 - Why enterprise complexity is hard to vibe code your way through
14:54 - "Prototyping with live ammunition" ā the danger of skipping validation
16:39 - Customer story: when a warm reception turned into a cold landing
18:16 - Dave's usability toolkit: Maze, Pendo, Google Forms & in-house polling
19:01 - Magic wand question: the one human data point Dave wishes he could measure
20:00 - Closing thoughts: why understanding users is the skill AI can't replace
š If you enjoyed this episode:
ā Like & subscribe for weekly conversations with UX and product leaders
ā Share with a product designer or researcher on your team
UXResearch #HealthcareUX #ProductDesign #VibeCoding #UserTesting #QGenda #EnterpriseUX #AIProduct #UXUI #SaaSDesign