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Hey Friends,

Our guest today on The Consumer VC podcast is Noah Gray, co-founder and CEO of Onda. Onda is a tequila seltzer brand famously co-founded by Shay Mitchell.

We discuss:

* The origins of Onda

* Why tequila seltzer

* What Onda means as a brand

* How Shay Mitchell became involved

* The intersection of celebrity x consumer brands

* Is there consumer fatigue of celebrity-founded alcohol brands

* Their retail expansion strategy

I hope you enjoy listening!

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