Successful startups don't create demand. They position themselves in the path of existing demand.

In a good market, customers provide their own motivation.

Your job isn't to create customer motivation; it's to find where it already exists and then build something that satisfies it.

Timestamps:

00:00 I was listening to the Offsite podcast.
00:20 What does it take for a customer to take out their credit card?
00:46 How high is the customer's desire for the product?
01:23 When will a customer buy even when there's friction?
01:59 The pitfalls of optimizing a product when there's no demand
02:45 A framework for assessing Market Demand
03:21 Conclusion

Watch the whole episode of Jordan's conversation with Ruben.

★ More about me: ★

I'm Justin Jackson. I founded Transistor.fm (a podcast hosting and analytics platform) with Jon Buda.

I write, podcast, and make videos about bootstrapping, startups, marketing, calm companies, and business ethics.

My blog
Bluesky