In this episode of Better Experiences by Design, host Susan Quinn talks with Chris Martinez, Senior Marketing Manager at KW Landscape Architects, about how his team redefined the role of marketing inside their firm and in the AEC industry at large.

Chris shares how they shifted from a traditional, reactive approach to building a creative growth engine that drives business strategy, shapes client experience, and influences pursuit outcomes. He opens up about the challenges of aligning marketing with leadership priorities and creating internal brand clarity to fuel external impact.

Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.