In this episode of Books Deep Dive, we explore Peter Andrei's "How Highly Effective People Speak," breaking down how renowned figures like Barack Obama, Martin Luther King Jr., and Winston Churchill captivated audiences with their words. The secret? Their speeches aligned with how humans naturally process information. We delve into five powerful cognitive biases that can elevate your speaking abilities: the availability bias, contrast effect, zero-risk bias, halo effect, and attribute substitution. Learn how these biases can make your communication memorable, persuasive, and impactful, with real-life examples that bring these strategies to life. Tune in to discover how mastering even one of these biases can set you apart as a compelling speaker.