Hilary O’Dwyer is a Virtual CFO. She is a numbers ninja and is founder of Titian Consulting and in mid 2020, Hilary realised that if she wanted to grow her business and her brand to extend beyond her natural network, she was going to need to do some marketing.

At this point, Hilary had already secured some great client retainer work and was receiving some word-of-mouth referrals from this work as well as her existing business network. However, Hilary’s plans for her business were to increase the work she was getting so that she could perhaps look at employing one or two more team members.

The problem was, when it came to marketing, she just didn’t know where to start. When she started to think about the idea of getting herself out there using social media, she became quite overwhelmed at the thought.

Fortunately for us both, Hilary attended the Marketing Masterclass that I presented to the Business Chicks network and within a week, she had signed up to my How to do Marketing Academy.

So for the past 9 months, Hilary has been planning and implementing the marketing for her business, and listeners, she is absolutely rocking it!

With a small budget and limited time to spend on her marketing, Hilary has been focusing on the marketing activity that will help her to become more visible online, including some killer content marketing which she is publishing out via LinkedIn…

If you would like to get in touch with Hilary, you can find her here:

Website: https://titian.consulting/

LinkedIn:  https://www.linkedin.com/in/hilary-o-dwyer-85b35913/

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

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