What really happens when a growing brand enters the world of licensing?

In this episode of Born to License, we go deep with the founder of Hippo Blue to unpack a real-world licensing journey — from early design roots and manufacturing challenges to partnering with Disney, Marvel, Pixar, and beyond.

In this conversation, you’ll learn:

• How Hippo Blue transitioned from trends to evergreen IP
• Why licensing unlocked credibility and customer trust
• The real numbers behind licensing growth (including 400% increase in acquisition)
• How personalization became a competitive advantage
• What brands must get right before approaching licensors

This episode is essential viewing for founders, brand owners, and anyone considering licensing as a growth strategy.

🎙 Born to License – Hosted by David Born

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