Engineering firm Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand messaging as the reason for their success. We talk to the president and CEO, Keith Flaherty on the latest episode of Content Marketing, Engineered.

TREW Marketing has worked with engineering firm Hallam-ICS for more than 7 years and over that time many of the marketing strategies and brand messaging have evolved to reflect the company's growth. We invited president and CEO Keith Flaherty to discuss the company's history, culture, and growth over the years. 

One thing that's truly special about Hallam-ICS is the company culture, it plays a huge role in recruiting and retaining employees and the messaging reflects this differentiator. 

Hallam-ICS is also seen rapid growth in niche expertise areas, such as toxic gas monitoring and arc flash, and Keith credits executive buy-in of inbound marketing as the reason they've grown and generated millions of dollars in leads in those areas.

We also discuss how messaging changes with growth, and how to blend "small and friendly" messaging with "large and expert" messaging and how to stay consistent as more regional locations are added to the company.

Takeaways

• Company culture is a key differentiator in attracting and retaining employees.
•  Achieve rapid growth in niche expertise areas by leveraging inbound marketing to generate leads.
• Messaging should be evolved over time to blend an original small, friendly culture with the current larger, more capable image.
• Opening new offices requires careful selection of leaders who understand the company's culture and can effectively communicate its messaging.

Resources

• Connect with Keith on LinkedIn
• Connect with Morgan on LinkedIn
• Learn more about Hallam-ICS
• Case Study: Hallam-ICS Uses Culture as a Key Differentiator in Technical Solutions
• Related Content: 4 Questions to Ask to Define Your Brand Differentiators 
• Related Service: System Integrators