The podcast discusses the benefits of offering hourly marketing services, especially for those starting out. It emphasizes the importance of reaching out to potential clients as individuals and building relationships based on trust and organic growth. Rich shares his own experience working with various clients, including micro-influencers and business owners who may not fully understand the value of marketing. Overall, the message is to focus on building a strong foundation by offering hourly services and gradually expanding to more long-term commitments.

Apply to one of our Freelance Lab Cohorts.

https://richandniche.com/labs