Workfluencer

How Hung Lee Built Recruiting’s Most Trusted Brand

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Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry.


In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, and letting transparency replace polish.


He shares how an accidental send from the beach in Lisbon made him realize just how much readers depended on his newsletter. Plus, why he believes quantity beats quality, what he looks for in every Brainfood link, and how his “Open Kitchen” approach builds trust without a team.


If you create content around recruiting or employer branding, this episode is a masterclass in consistency and community.


In This Episode:

  • The Lisbon mishap that proved consistency matters (when his phone blew up overnight)
  • Hung’s 4-point test for what makes content “Brainfood”
  • How to curate without gatekeeping
  • Why recruiters should think like media companies
  • The “Open Kitchen” philosophy of transparency
  • Why quantity beats quality for creators
  • Running a one-person media brand without a team


    • Thanks to the folks at Teamtailor for letting us film at their booth. 

    Discover why over 10,000 of the smartest companies in the world use Teamtailor to attract talent and optimize their recruitment https://link.rhonapierce.com/TTRecFest25


    RESOURCES MENTIONED

    • Subscribe to Recruiting Brainfood - https://www.recruitingbrainfood.com/ 
    • Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw 
    • Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ 

      • CONNECT WITH US:

      • Connect With Hung on LinkedIn: https://www.linkedin.com/in/hunglee/ 
      • Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 

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        Workfluencer, Recruiting Brainfood, recruiter media brand, content curation, creator mindset, HR content marketing, Workfluencer Podcast, Hung Lee

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        WorkfluencerBy Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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