The Segway was a revolutionary invention, and on top of that it was fun to ride. So why did it become the punchline of every joke about mall cops? At least part of the answer can be found in the over-hyping of this machine in the early 2000's. With tiny pieces of information "Steve Jobs says it'll be bigger than the PC!" the internet fabricated all kinds of theories, obsessing over what would turn out to be a fancy scooter. This is the story of how hype helped kill the Segway's chances of changing the world.