My guest today is Jon Hook, the CRO of Homa Games, the publishers behind hit hypercasual games like Tower Color, Tiny Cars, Balls vs. Lasers - and more. Jon has held a myriad of roles in mobile marketing before Homa - including being a co-founder of the mobile marketing agency Odyssey Mobile, the Head of Mobile & Digital Investment at MediaCom - and VP EMEA for Brand and Agencies at AdColony. 

In today’s interview, we dive into the fascinating world of hypercasual games. If you’ve even casually followed the appstores over the last few years, you’ll have seen seemingly simplistic games like Helix Jump, Tiny Cars - and others at the top of the appstore charts. What is as astounding as these games’ ascent is their staying power. In this interview, Jon talks about the rise of the hypercasual phenomenon, the drivers & forces powering it, what lies ahead - and offers some fascinating insights into one of the more unexpected occupants of the appstores today.

KEY HIGHLIGHTS

• What are some of the characteristics of hyper-casual and what the hit recipe for hyper-casual games is.
• What factors have accelerated the emergence of hyper-casual games in recent years.
• How Jon started paying attention to the hypercasual space – and when he realized this wasn’t a fad.
• Why user acquisition and monetization are run by the same teams in hyper-casual games.
• What some of the common mistakes made by hypercasual developers are – and what some of the easy fixes are.
• What some of the challenges with using programmatic for hyper-casual games are.
• Why hypercasual can be a mass marketing channel.

Check out the full transcript and show notes here:
https://howthingsgrow.co/how-hyper-casual-games-took-over-the-app-stores-with-jon-hookcro-at-homa-games/

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