In this episode of Seed to Success, Jonathan Gaunt sat down with Alastair to share his journey of building and selling Xavier (now Dext Precision) in just 24 months!

They discuss the importance of founder-product-market fit, traction, strategic decision-making, and focusing on customer acquisition.

Jonathan’s first-hand experience provides a valuable lesson for entrepreneurs seeking to refine pricing strategies and grow their businesses. His experience highlights the significance of adaptability, quick decision-making, and a deep understanding of customer needs. If you’re navigating the complexities of building and selling a start-up – consider this episode a must!

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Show notes:

00:03:38 - Catalyst for change

00:04:23 - The birth of Xavier

00:08:35 - Making tough decisions

00:15:46 - LinkedIn profile visits

00:17:29 – The competition

00:19:09 - Building to sell

00:21:55 - Exit strategy

00:25:34 - Land and expand

00:31:40 - Pricing strategy and challenges

00:32:30 - User testing and pricing

00:34:18 - Company growth and sale

00:41:20 - Valuation and EBITDA

00:47:41 - Bootstrapping vs. Venture Capital

00:48:25 - Keeping the business small and nimble

00:48:46 - Favourite metric 

00:49:35 - Satisfaction

00:50:00 - Looking ahead