In this episode, I share how I built Beast Gear from scratch to $6 million in annual sales in just three years. I break down the “brand first” approach, how we used both Amazon and Shopify to fuel growth, and the customer-first strategy that turned buyers into loyal fans. You’ll learn the flywheel tactics that made it all scale and how these same principles are guiding the brand’s comeback today.

How I Built a $6M Brand in 3 Years (With Zero Business Experience)

Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick.

This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.

Business

Entrepreneurship

Marketing

Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick. This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.

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How I Built a $6M Brand in 3 Years (With Zero Business Experience)

How I Built a $6M Brand in 3 Years (With Zero Business Experience)