- [1:53] - Safety in upbringing and why being outside can be a boon to an entrepreneur
 - [8:29] - “Never look at the competition, know your customer instead”
 - [10:58] - Focus on the product and avoid distractions
 - [14:25] - On B2C marketing
 - [19:20] - Building the company culture at Vivino
 - [23:34] - When should a founder step down and bring in a new CEO
 - [27:08] - Fundraising tips
 - [30:35] - what Heini looks for in founders for angel investing
 
Links:
www.vivino.com
Raw Startup youtube channel - how to grow your app distribution