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May 09, 2024

How I came up with the new brand “Small School” (thought & validation process)

17 minutes

It is insanely hard to come up with a brand name! I've learned tough lessons in the past and this time I was determined to be intentional about it. In this episode, I'll walk you through my thought and validation process. You'll be directly in my head!

Check out Small School: https://smallschool.is

Get $100,000 Creator Education Business Case Study: http://broc.to/cs

▬▬▬▬ Audio Chapters ▬▬▬▬

(0:00) The Game Plan

(01:05) Why I'm Dropping the name "Public Lab"

(02:49) The Smile & Scratch Naming Framework

(05:13) How "Small School" Came Up

(09:29) But, Is "Small School" a Good Name?

(10:36) Am I The Only One Who Loves This Name?

(14:04) This Person Said "The Name Is Horrible For Me"

(16:39) What Do You Think?

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Small School: https://smallschool.is

Podcast: http://broc.to/podcast

Twitter/X: https://twitter.com/MeetKevon

Instagram: https://www.instagram.com/kevon

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By Kevon Cheung