You dialled into episode 1 where Cherie talked about TDP's no-good-very-bad-year... but episode 2 is where we talk about how Cherie - quite literally - CLIMBED her way out of that no-good-very-bad-year.

This year [21/22FY] was that one point in TDP's x11 year history where even Cherie, wired for perpetual optimism, says this was the moment where she thought to herself: the only reason I'm not closing this business right now... is because I *actually* can't afford to.

And so she persisted, and TDP went on to hit its best EVER season thanks to that persistence... and we are breaking it *ALL* down in this episode.

From half a million dollars down, to
BEST YEAR IN BUSINESS > EVER

This episode was proudly sponsored by Mel Browne Money.

Key Takeaways: 

• Why a full business audit is the first step in a business turnaround 
•  How business clarity can help a founder rebuild confidence and fall back in love with their business 
•  Why cutting operational expenses can improve profitability faster than chasing more revenue 
•  The hard truth about people-pleasing leadership and the courage to be disliked in business recovery 
•  Why financial visibility and founder-friendly reporting matter when making tough business decisions 
•  Why systems, operations, and workplace culture matter more than revenue growth alone 
•  How hiring for kind genius, not just talent, can strengthen a service-based business 
•  Why business recovery happens one good decision at a time, not through hope alone 

Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials] 

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