Marketing Secrets For Electricians

How I failed marketing my electrical contracting business - and what I know now that I didn’t as an Electrician! - Episode 1


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Let me share with you a quick story of the journey I went on to become an electrical contractor. All the while envisioning being the owner of a successful electrical business.

Where I thought it would give me more free time, money and control of my life…. really it took over my life.

Why would you start an electrical business….?

Before starting my own electrical business, I worked for an electrical company for five-plus years. I spent so much time there, each week pushing hard to meet the deadlines for the company — truth be told, all my efforts went towards making the owners of the company more wealth. All that I was left with when I walked out the door, was my tool bag and trade experience, none of which I could consider an asset.

If you have read Rich Dad Poor Dad, an Asset is something that increases your wealth.

My thinking was… what if I could turn my skills as an Electrician into an electrical business and make a profit, without me physically being on the job?

This would turn the business into an asset that could potentially set me up to be in control of my time. Time, after all, is one of our most valuable resources, and I wanted to spend it however I liked it!

My short-term vision was focused on having adventures and traveling to different places. Long term, this would allow me to support my family, whilst also giving me the opportunity to spend more time with family and friends.

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Marketing Secrets For ElectriciansBy James Wrest

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