In this episode, Amy Pearson breaks down the importance of the creative process, and how that deep strategy work followed by creative direction allows SUN MOTHER to then use the single concept method with their design clients. Other notable topics: the use of play with brand design, the importance of strategy, and setting the tone of the design project through creative direction and mood-boarding.

–

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.