IIn this episode of The Monetize with Tim Conley, Tim reconnects with Tiago five years after a live coaching session that nudged him to stop selling time for money and start to monetize his expertise. Tiago explains how he went from a corporate job and scattered side hustles to building a focused knowledge business around one bold experiment: appearing on 67 podcasts in four months. That experiment became the basis for how to build authority online, how to turn knowledge into income and how to build online income by doing one thing really well for himself first.

Tim and Tiago dig into how to get clients with content without burning out. They talk through the mechanics of using interviews and conversations as a “stage,” how to start a podcast for business or leverage other people’s podcasts, and how to productize your services so you can scale with fewer clients instead of constantly chasing more volume. Tiago shares how posting and repurposing his appearances on LinkedIn turned into inbound leads, how he began to create high ticket offers from what used to be a low priced service and how to raise prices when your current client load is already overwhelming.

From there they move into strategy and leverage. Tiago breaks down how to build leverage in business by turning a messy personal experiment into a clear system others will pay for, and how to work on your business not in it by using positioning, a client focused origin story and a simple framework to deliver results. Tim adds his perspective on how to build a knowledge business that attracts clients who already trust you, how to stop relying on one referral source and how to structure your offers so you can stop trading hours for dollars and build a more scalable, authority driven, high margin service.