Ever felt stuck guessing what your audience wants? In this episode, I share how I went from overwhelm to clarity by feeding my brand guide, master-class notes, and discovery calls into AI tools. 

You’ll learn my five-step, data-driven process—using Fireflies.ai and Perplexity—to uncover the exact content pillars your audience craves, so you can build trust, cut through the noise, and drive real business results.

Chapters:

00:00    Quick Personal, Business & Family Update
04:19      Embracing Rejection & Silver Linings
20:12      Step 1: Defining & Evolving Your Brand Voice
22:36     Step 2: Listening to Real Audience Conversations
27:13      Step 3: Identifying Four Strategic Content Pillars
29:38     Deep Dive into Content Pillar Creations 1: Personal Brand & Visibility
38:58     Step 4: Organizing Your Knowledge Base in Notion
43:44     Step 5: Aligning Content Pillars with Your Offer

Don't just post to be visible—build your pillars so your audience remembers you. Don't try to create new content every week; create a system to reuse what's already gold. And don't wait until you're ready—start with what you know and refine as you go.

Ready to implement this system? Here's how we can work together:

💬 DM me on Instagram if you want to see my content pillar strategy in Notion or need clarity on any of these steps. 

I'm happy to share more and even hop on a discovery call to meet you where you're at. Click here to book a call with me.

Resources & Links:

Fireflies.ai - AI note-taking and transcript analysis tool

Perplexity - AI research assistant (free for a year with Fireflies signup)

Notion - Content calendar and knowledge management system

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Connect with me on Instagram:

👉https://www.instagram.com/evelynlopezdelon/