Do you use LinkedIn as a tool to sell? If not, you could be missing out.

Today’s Tip for Sales Leaders is from Prem Patel who works at Okay in the Austin, Texas.

Prem believes that there is still a huge knowledge gap on what social selling looks like and how to use LinkedIn. But, if used correctly it’s a huge opportunity to help generate pipelines, map out deals and close deals.

Today he’ll be talking to me about how you can use LinkedIn to its full advantage and use it as a social selling tool to your advantage.

As Prem says - "LinkedIn is social in nature and allows sellers to position the challenges that we solve and the companies that we work for in a meaningful way so that buyers can interact with us and build meaningful relationships.

Social Selling is an opportunity for you to present yourself as a human being to your buyers...you're out there to solve a meaningful challenge that they have and share content that resonates with them.”

After 10 months of using LinkedIn as a social selling tool, Prem was able to land a deal with an organisation that was notorious for doing things in-house. Listen to find out how he did this and how you can use social selling to your advantage too.

Check out the rest of today’s episode now, follow the link in the comments!