A viral post with unintended side effects: Laura leveraged a trending topic with her authentic personality. 

And realised that viral posts have a shelf life because they leverage a current trend - and trends change.

Podcast guest Laura West managed to land a viral post doing just that with her post getting 7.5 m views - and landing her 9 marriage proposals!

In the podcast, Laura explains said that mothers living the perfect life were a popular topic at the time of the post going live.

But today, a similar post now would probably not work as well anymore.

In addition to this, Laura - like many other guests - reiterated that being authentic is key to getting engagement on LinkedIn.

Laura managed to build an authentic image of a mother and agency owner on LinkedIn that laid the foundations for her post to go viral.

Listen to the whole episode.