Deano has been writing on LinkedIn for close to 5 years. But only in 2022 he published a post that went viral, reaching 15m impressions. This was not an overnight success. He prepared for this moment for years, refining his brand and tonality, embracing storytelling, and gaining clarity on his purpose. Only, when all of these things were in place, Deano reached an audience of 15 million people with a single post. Listen to this episode to hear how he developed his writing style and what happened when he landed his first viral post that got more than 20000 comments and 20000 shares.