✨From the streets of Compton to the basketball courts, Ice Cube is proving once again that he's a master of reinvention. The rap icon who brought us classics like 'Straight Outta Compton' and 'It Was a Good Day' is now making major moves in the world of sports with his BIG3 League.

In a groundbreaking deal worth a cool $10 million, Cube's 3-on-3 basketball league has just sold its first franchise team. And if you think this is just a side hustle for the West Coast legend, think again. With his business savvy and undeniable hustle, Ice Cube is about to take the BIG3 to a whole new level, solidifying his status as a true mogul in the game.

Business Pitfalls & Profits - Season 2, Ep 12

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0:00 Ice Cube Intro

0:40 BPP Intro

1:08 Who is Ice Cube?

3:55 What is the BIG3 Basketball League?

8:25 The $10 Million Franchise Deal

10:00 Significance and Future Plans

13:57 BPP Outro

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