From Hobby to Thriving Handmade Business | How I’d Market It

Welcome to How I’d Market It, brought to you by Market Behaviourally — the show where we break down powerful, actionable marketing strategies for real-world products and services.

In this episode, we’re diving deep into the world of handmade creators. If you’re a maker of candles, soaps, jewelry, or any other crafted products, and you're wondering how to turn your passion into a profitable business, this one’s for you.

I’m walking you through a full end-to-end marketing strategy to take you from hobbyist to household name. We’re covering:

✅ Building curiosity with story-driven content

✅ Growing your audience with community challenges

✅ Converting followers into loyal customers

✅ Scaling with irresistible offers and bundles

✅ Creating superfans through VIP programs and community love

By the end of this episode, you’ll have a clear roadmap to attract customers, build emotional connections, and grow your handmade business sustainably.

🚀 Book a free discovery call to see how we can craft a custom strategy for your business:

https://www.marketbehaviourally.com/optin

👇 Don’t forget to like, comment, subscribe, and share this video with a fellow maker!

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