This week Jamie has been playing Animal Crossing and Robert has been trying not to eat chocolate biscuits. Also, Robert offers tips on making marginal but meaningful changes to behaviour as the duo delves deeper into COM-B.  Robert talks about how identity and imagination are important in turning 'should' into 'want' ... and how 'want' becomes 'should'!

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange