What if your customers didn’t just buy from you, but became your brand?On this episode of What The Frac? Live, we’re joined by certified master marketer, keynote speaker, and author Veronica Romney to explore the powerful world of identity marketing, a framework that taps into who your audience is and who they want to become. Veronica shares how her personal journey led her to develop the Identity Code Framework, a four-part strategy that helps brands move beyond surface-level marketing to create lifelong brand evangelists. We break down real-world examples, from Harley-Davidson to Volvo, and discuss how brands succeed (or fail) when aligning with customer identity.If you’re a business owner, marketer, or brand builder trying to make deeper, lasting connections with your audience, this episode is packed with actionable insights. Plus, we dive into influencer culture, integrity in marketing, and how identity intersects with aspiration.Get FREE Business Growth Tips and Strategies: https://clever-cow.kit.com/3b5666d529For more actionable business tips watch this playlisthttps://youtube.com/playlist?list=PLYiidGpUlv1F2qvisrBy84trOZxVR-pja&si=z4exIjHdaC50vL8GConnect With WTF?Website: https://whatthefracshow.com/IG: https://www.instagram.com/whatthefracshowTT: https://www.tiktok.com/@whatthefracshowLinkedIn: https://www.linkedin.com/showcase/what-the-frac-showYouTube: https://www.youtube.com/@clevercow