What makes a brand truly stick? Why do some companies explode in popularity while others fade into obscurity? Jackson Carpenter sits down with Mark Phillips, CMO of iFit, to break down the art and science behind building brands people can’t live without.
Mark has worked with some of the world’s biggest names—Beats by Dre, Adidas, and Candy Crush—and now leads the charge at iFit, home to NordicTrack, ProForm, and FreeMotion. From the rise of connected fitness to the post-pandemic shift in consumer behavior, this conversation is a masterclass in modern marketing.
 In this episode, we cover:

• How iFit is redefining fitness through tech, content, and storytelling
• The real reason Beats by Dre became a cultural phenomenon
• Why brand storytelling beats traditional advertising—every time
• The psychology behind why people buy (and how to use it)
• The biggest marketing mistakes companies make—and how to avoid them

If you want to learn how to turn a product into a movement, this is one you can’t miss.