Competitors clone entire websites overnight, file fake DMCA claims, and flood rival pages with manufactured traffic to tank their engagement metrics. That is the day-to-day reality of iGaming SEO.

Darko Brzica, founder of Occam Digital and co-owner of Presswhiz, breaks down how link building actually works in a vertical where operators burn hundreds of thousands with no strategy, where PBNs function as sellable company assets, and where Google's Helpful Content Update punished the wrong signal.

Listen for Darko's approach to building link profiles competitors cannot replicate, why brand signals now matter more than raw authority, and his take on why LLM optimization is just SEO with a new label.