Episode 31 of Retail Conversations with Fexingo goes inside IKEA's ambitious circular economy strategy. Lucas and Luna unpack how the Swedish furniture giant plans to become a fully circular business by 2030, from its furniture buyback and resale program to material innovations like mushroom-based packaging. They look at the economics behind selling used Billy bookcases, why IKEA is testing furniture leasing in 30 markets, and what the company's investment in forest ownership means for carbon accounting. Specific numbers: IKEA aims to use only renewable and recycled materials by 2030; its buyback program launched in 27 countries in 2022; furniture leasing trials began in Switzerland in 2019 and now span multiple countries. The episode also examines the tension between circularity and IKEA's low-price model, and why competitors like Walmart and Target are watching closely.

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