In this episode, Paula is joined by the remarkable Illana Burk, a coach and consultant with a passion for helping small businesses, entrepreneurs, and solopreneurs thrive. Illana shares her journey from being a dancer to becoming a successful business mentor, diving into her philosophy on building values-based businesses. The conversation is filled with practical advice, laughter, and a fresh perspective on modern entrepreneurship.

Key Points That We Discuss:

• Illana Burk's background and journey from dancer to business mentor.
• The concept of 'feral preneurs' and how it differs from traditional solopreneurship.
• Practical advice on overcoming common 'stuck points' in solopreneurship and entrepreneurship.
• The significance of aligning your business with personal values over following mainstream business advice.
• How Illana successfully monetizes her podcast through live coaching sessions.
• Insight into Illana's 'Go For the No' program, which encourages embracing rejection as part of the growth process.
• The impact of moving to Portugal on Illana’s personal and professional life, highlighting the importance of life-work balance.

Additional Resources:

• Visit Illana Burk's website
• Check out Illana’s podcast 'Good Business with Illana Burk'
• Join the 'Go For the No' program
• Information about the 'Compassion Quest' retreat in Danville, California on August 17, 2024
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Others:

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Timestamps 00:00 Introduction to Jump Start Your Joy 00:17 Meet Illana Burk: Coach and Consultant 01:09 Warm Welcome and Episode Overview 03:08 Illana's Earliest Sparks of Joy 05:25 Journey from Dancer to Business Mentor 08:55 Challenges and Realizations in Entrepreneurship 15:28 Navigating Ethical Dilemmas in Business